Bleaching powder releases active oxygen that acts on the pigments, reducing their concentration and producing a lightening effect. This bleaching powder is specially formulated to lighten all hair types, achieving perfect, luminous blondes, highlights, sun-kissed effects, and medium lightening, while gently working on the hair’s pigments. It is ideal for achieving very light or fantasy colors, transparencies, color removal, lowlights, balayage, and ombré effects.